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Rad Dad: Fraser Newton

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Everybody knows a Rad Dad: a role model, teacher, coach, best friend, mentor and hero. This Fathers Day, we want to share some of our favorite Rad Dads with you.

Rad Dad’s deserve Rad Underwear. This Father’s Day give him the gift of BN3TH featuring MyPakage Pouch Technology™. Increased comfort = Increased performance.



Considered by Maslow as one of our most basic needs, warmth and comfort are also integral to the foundation of what nurtures the sense of home and the bond of family.



I’ve planted trees on the west coast of Canada, and I’ve cut them down on the east, creating a veritable wave of forest with the trade winds. They didn’t need much to grow on the west by shovel, just nice soil, appropriate light and some care to ensure the roots could set. On the East, to avoid my saw, the carpet of aerial seeded teenagers needed something else to survive. A combo of self preparation and some luck from the cosmos. An edge. They had to be in the right place at the right time, otherwise, in the wrong spot, they would be cut and thinned with the majority to make room for the cosmos’ choice tree that day.



When my son was born on my parent’s farm back east where I grew up planting trees on the property with my father, we planted a west coast cedar there on our family land to grow with Cameron. It just seemed like the right thing to do and it felt good doing it. A transplant in culture and company, a shout-out to what I’d experienced across the country. A decade later, and I’m only just realizing how important that simple moment really was, and how deep it transcends into what Cam and I have become. Roots, care and freedom to grow.

Everybody knows a Rad Dad: a role model, teacher, coach, best friend, mentor and hero. This Fathers Day, the BN3TH team wants to share some of our favorite Rad Dads with you.


It’s a big wild world, and we can get what we need to survive if we know where to look and listen. I want my son to feel it when the world tells him he’s right.



Fraser is an avid environmentalist and Dad who is passionate about sharing his love of natural ecosystems to son Cam.


Akin to the roots of the cedar tree, it’s the foundation you create that keeps you in place with the cosmos.
-Fraser Newton, on sustainability and the importance of family.


This Father’s Day, give him the gift of BN3TH. Soft TENCEL™ modal fabric. The supportive MyPakage Pouch Technology™ is a 3D pouch that supports from every single angle and a rub-free gusset allows the underwear to contour around your body making it great for all body types.

RAD DADS DESERVE RAD UNDERWEAR

Fathers Day Rad Dad Sustainability

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